The 4 boxes

Fill them before you build.

Customer: One person you can name. Someone you could message today.

Problem: Their problem, in their words. Find where they complain. Copy their exact words.

What they use today: Ask them. “Nothing” is an answer, and a warning.

Value proposition: Who it is for, and what changes for them. Example: “For new runners, so they finish their first 5 km.”

Then message 3 to 5 people. Ask about the last time it happened, not if they like your idea.

Then write your weekend goal: one number for the whole weekend. Post it in Discord. Example: “My goal: 20 sign-ups by Monday.”