Your landing page

A landing page is one page: a headline, a form and one button. You build it in the 40-minute sprint on Day 1.

A landing page drawn as a wireframe, from top to bottom, with a numbered note for each part.

  1. Headline

    Your value proposition, in your customer's words.

    e.g. “Weekend shifts for first-year students. Offers every week.”

  2. Subheadline

    One line under it: what they get, and that it is not built yet.

    e.g. “We are building it now. Join the waitlist to get the first offers.”

  3. Form

    One email field. Use Tally, Bolt's database or any form tool you like.

    e.g. “your@email.com”

  4. Button

    Say what happens.

    e.g. “Join the waitlist”

    Skip “Submit” and “Learn more”.

Live means a stranger opens the link, clicks, and something happens. A mockup or a doc does not count.

An app or a shop gets one landing page too. To test a sale, the button says “Reserve my spot”.